Today I would like to talk about how to optimize your fashion or lifestyle blog for search engines. Now, I am not going to talk about what SEO is, but rather give you hands-on tips on how to create a SEO-optimized WordPress blog. For those of you who are not familiar with Search Engine Optimization, please refer to the following article that explains in detail what SEO is.
Make sure you have set up Google Analytics
Once you have set up your WordPress blog and have written a few articles on it, you start seeing some traffic coming in. In the beginning, it can be only 10 visitors a day, but let’s be honest 10 is better than 0, right? Hopefully, you are checking Google Analytics on a daily ( or weekly) basis to see where the traffic is coming from and you see that most of it (probably) is coming from Social Media as you share your posts on Facebook, Twitter and co. , but then some of it is Google Organic.
In order to access this information, go to Reporting> Acqusition >All traffic>Source/Medium
On-Page optimization for bloggers: Keywords
One of the things that search engine rely on when analyzing your website is keywords. So, you must make sure you include them throughout your blog. According to one of the most reliable sources on this subject, MOZ, there is a way to use and position keywords in order to influence search engines and rank your blog (posts) higher for the keywords of your choice.
Let’s say you would like to rank for “boho style skirt”.
If you want search engines to consider your blog content relevant to this search query, then you need to put boho style skirt:
1. Once or more in the main title
Make sure the target keyword appears in the blog post title and respecitevely, the URL. Try to come up with short and concise title, don’t make it look spammy by repeating the same words many times. Foe example: 5 ways to wear a boho style skirt.
Here’s what I got on the first page by googling boho style skirt:
2. Once or twice in the headings
Throughout your blog post, you should also have titles followed by small paragraphs. If you are not doing this already, then you need to incorporate it in your SEO strategy. Example: Boho style skirts are comfortable; and then you go on and explain in the next paragraph why you think so. Make sure you are attaching a h2 tag to your headings. You are not sure how to do it? Let me show you:
The quickest trick is to go to the HTML version of your blog post and type <h2> </h2> around the words you want to be your h2 Title.
3. At least 3 times in article text itself
Just make sure you keep it onpoint.
4. Once or more in “bold” and “italics”
Use the keyword boho style skirts in bold and italic at least one time.
5. At least once in the alt-text of a picture
Okay , this is a bit more technical. Let’s start with your picture’s names. Always name your images in a descriptive way, related ti the article that they are inserted into, f.e. seotipsforbloggers.jpg. Avoid using names like 383409dfhfhjdf.jpg.
Sometimes when you are trying to load an article, the pictures won’t load, for example because of a slow internet connection. In such cases the browser shows the so-called alternative text or alt-text. Adding alt- text to all your pictures can boost your ranking!
Insider tip: Manually adding alt-text to pictures can be very annoying. Save time by installing the SEO Optimized Images Plugin, which will automatically add the alt-text , such as the name of your article and category, for you.
6. Once or more in the Meta description of your article
Optimizing your content for search engines should definitely include writing meta descriptions for your blog posts. This doesn’t need to be hard either, if you are using the right WordPress Plugins. Download Yoast SEO or the All in One SEO Pack, which is what I am using on this blog, and when you craft the text for your posts, make sure to fill in the meta description as well.
Here is how it looks on my blog:
That’s it for now, part 2 is coming soon…
If you have any questions, please let me know in the comments below!