In my previous post I talked about optimizing your WordPress blog for search engines by utilizing the power of keywords. In today’s post, I am going to give you more handy tips and teach you how to create a SEO-optimized WordPress blog by installing some WordPress plugins.
1. Site Speed Optimization
Some of the things that search engines care about is how quickly your website loads. I mean all those beautiful, high-quality ootd pictures are great, but if you are running on a slow internet connection and your browser is trying to load all 15 images, each sized 3 MB , it can get pretty frustrating. Search engines know that and so they are taking into account your side speed.
SEO Tip for Bloggers: Install the w3 Total Cache Plugin. It really helps with website performance and reduces loading times.
2. Mobile Optimization
Most of the new WordPress themes today are mobile optimized, which means that they can be viewed without a problem on a mobile device. However, if yours is not, you should keep in mind that this will have an impact on your search results. Plus, there is nothing more annoying than opening someone’s blog on your phone and not being able to navigate through the content. Even if someone visits your blog they will leave immediately and probably won’t come back.
SEO Tip for Bloggers: If your blog is not mobile-friendly, install the WPTouch Plugin. It will automatically create a mobile theme that will be shown to your visitors with mobile devices and thus maintain your SEO ranking.
3. Internal Linking
Internal linking is a very common and yet very effective practice of onpage seo-optimization, that has advantages not only for your website, but also for your readers. You should insert links to your existing content throughout your blog posts in order to provide your visitors with more relevant articles to read. After all, your website visitors are crucial for your blog’s success and you want to keep them happy, don’t you?
SEO Tip for Bloggers: Increase the time users spend on your blog by installing WP Optimize by xTraffic. It has tons of amazing features that help you reduce the bounce rate and help your blog readers discover more relevant content on your website.
4. Schema org Markup
Have you ever tried to google your own blog or article? I bet you did! If you are not happy with how your search results appear on Google, Yahoo and co., there is a way to change that.
For those of you who are not familiar with Schema.org, it is a collection of different HTML tags that can be added to your website and is used to enhance the snippets for your blog posts. A Snippet is an extract of content or details obtained from your blog. This is the first thing that appears to your users on the search result pages. It is crucial that it contains detailed information about your blog post and is presented in an appealing to the user way to increase CTR ( click through rates). Here is an example:
If you google apple pie recipe and you presented with these search results, which one would you click on? Images and ratings in search results can do wonders. Make sure you optimize your blog for search results.
SEO Tip for Bloggers: Increase CTR of your blog posts in search results by installing the All in one Schema.org rich snippets Plugin. You will thank yourself later!
If you have any questions, feel free to write them in the comments!
Pin this article: